The inability to measure the actual Malaysia Phone Number List business impact of an employee advocacy program will be a significant lost opportunity for your company's business growth and justification for social investment. Create content that Malaysia Phone Number List resonates Today's B2B buyers trust people, not brands. With the social media marketing landscape changing so rapidly, brands must build employee advocacy programs around trust and Malaysia Phone Number List transparency As Andrew Davies, Global Head of Digital Marketing at Capco put it: “ When our employees advocate for sharing content via social media, it always resonates more and generates more engagement than our company dynamics.
Today, when content is shared by people Malaysia Phone Number List they know, People are more likely to engage with content. ” Your employee advocacy platform provider should give you the opportunity to optimize your content strategy across the Malaysia Phone Number List board, giving your employees the opportunity to drive the content bus, not just get hit by it. This means making sure to hear and distribute any suggested content from your employees Malaysia Phone Number List to best support your content and help your content go further. Track important metrics As often shared with my clients, you can't improve what you can't measure, and if you can't measure a program, why waste employee time sharing content?
Whether it's increasing brand awareness or Malaysia Phone Number List generating leads, exploring alternatives to the LinkedIn Elevate App means examining your current program goals. Your platform provider should be able to work with you to develop your goals and act as your trusted partner in the success of your program. For most B2B marketers, they've shared that lead generation is important to their outreach program because they know that Malaysia Phone Number List untapped potential buyers are on social networks where you and your staff can reach out, engage and ultimately transform them. A database of people can help determine which advocacy content will drive funnel growth, thereby converting an advocate’s audience into leads. The potential is limitless, and since a B2B advocacy program must provide metrics that measure real business impact Malaysia Phone Number List and ROI, this is a powerful component to look for in a vendor. Why Oktopost can help B2B brands transition from LinkedIn Elevate At Oktopost, we do things differently. From day one 8 years ago, Oktopost has been the first and only social media management and employee advocacy platform designed specifically to meet the needs and goals of B2B marketers.