This is not the first time Nike has paid tribute to Mamba. Towards the end of 2015, when the athlete announced his retirement from the basketball courts, the sports brand published a letter on its social networks in which he fired one of the Phone Number Database exponents of that time. With an image of the former NBA player accompanied by an acknowledgment of his career and legacy in burst sport, Nike responded to a letter from Kobe himself in which he thanked the benefits that basketball had given him. Phone Number Database execution was part of a marketing strategy signed by the popcorn company that went on the market under the name 'Unlimited'.
The commercial relationship between Nike and Mamba At that time, the strategy generated thousands of reactions, among which those comments were highlighted in which various specialists affirm that Nike would be losing one of Phone Number Database greatest brand ambassadors from the courts. The numbers are clear on this. Until 2015, just before his retirement, Bryant and his shoes (Nike Kobe) accounted for 14 percent of total NBA Phone Number Database basketball shoe sales, a percentage that ranked them second only to Nike Air Jordans. they kept 72 percent, according to data provided by Slice Intelligence. The relevance Phone Number Database by these percentages translated into hard sales numbers that by 2016 translated into millions of dollars.
According to Morgan Stanley, during that year, Nike and Kobe sneakers would have participated in the projected sales of NBA sneakers in the United States with 18 million dollars. These figures were important enough Phone Number Database Nike's business that the Phone Number Database decided to maintain a sales contract with Bryant even after his retirement, which Forbes gave a value of 23 million annually during September of last year. Top 5 facts to start this Tuesday: Expedia and a massive cut Share on facebook Share on linkedin Share on whatsapp Share on pinterest Share on twitter 02/25/2020 Today in marketing , Marketing , Advertising Written by Ivan Nava .