Through its use, we are able to automate and simplify the event process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees. As they say, it’s all about the numbers, so if you can engage more prospective attendees early on, thus attracting them to your booth, you’re certain to convert more attendees to customers. e employ our own event marketing software.
Through its use, we are able to automate and simplify the event Special leads process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees. As they say, it’s all Special leads about the numbers, so if you can engage more prospective Special leads attendees early on, thus attracting them to your booth, you’re certain to convert more attendees to customers.
In order to correctly target our database, we leverage our events Special leads functionality to segment based on various demographic and behavioral information. For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have Special leads indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.