Unless the nofollow attribute is added (and perhaps the WordPress plugin overrides everything that is nofollowed), the link will be automatically followed and technically there is no such thing as a dofollowed link. There is no dofollow tag, but people often use this term simply to mean a followed link. advertisement Continue reading below Domain authority Domain authority is a metric created by Moz to predict the ranking of your site. Domain evaluation This is an Ahrefs metric designed to show the strength of your site's link profile. Duplicate content Duplicate content can occur for a variety of reasons, but it's not desirable because it's believed that the signal to Google is inadequate.
Regular tags are used to help search engine ghost mannequin effect service bots understand where the original page is. E Edit link If someone gives you a link without requesting it in any way, it's an editorial link. Evergreen content Content that does not easily become obsolete is considered evergreen content. F Follow the link Links are tracked naturally unless you have the rel “nofollow” attribute in your code. The term "followed" is used to tell search engines to "credit" the link to the site they point to to help them rank up the site. advertisement Continue reading below Footer link These are the links in the footer of your site. It used to send a lot of spam, but nowadays it's less frequent. 404s The 404 HTTP response code tells you that the page cannot be found. G Google analytics A free website analysis program that provides all sorts of information about your site. Google Search
Console Another free program from Google, formerly known as Webmaster Tools. The Search Console also provides information about your site and allows you to connect to Analytics. There are various reports that you can run to get more information about your site's performance in SERP. Google Webmaster Guidelines The Google Webmaster Guidelines here are subject to change. Violations of the guidelines may result in penalties or deindexing of the site. Guest post These are articles written by someone who normally does not write for the website on which they are located. Large guest posts that contain keyword-rich anchors are stated to violate Google's guidelines for links.