It's nave to think that all consumers are Phone Number List going to shop sustainably, but if they at least have the option to do what is normal, more people will adopt sustainable buying habits over time," emphasizes Ernestine Wilson, senior vice Phone Number List president of consulting at January-digital. However, retailers Phone Number List often mistakenly assume that the customer has too many options in front of them and therefore dismisses the possibility of overwhelming them with more options , Rowe denounces.
Any gesture (even small) counts to Phone Number List make fashion a more sustainable industry
"I think buyers are often underestimated Phone Number List and we learn that they can't have two thoughts in their head simultaneously," he says. "Consumers don't expect brands to be perfect from a sustainability standpoint, but treating them to more options to shop sustainably is a good start," she says. Brands must not forget, however, to Phone Number List adequately communicate their efforts in the field of sustainability and do so by flying the flag of honesty.
In particular, the brands that operate in Phone Number List the field of "fast fashion" must start by being modest in their objectives directly Phone Number List related to sustainability and impregnate their efforts with a high dose of honesty (resisting the temptation of "green washing").Giving a twist to the "packaging" of their products, cutting the number of "outfits" offered or curtailing production are simple methods that fashion brands Phone Number List can rely on to mitigate their environmental footprint. "If 'fast fashion' brands embrace sustainability in small doses, the fashion industry as a whole will shift to more sustainable practices ," Wilson prophesies.