It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve certainly tried too many of them throughout my career.
But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free.
In this article, we’ll go through five competitor analysis tools you should be using:
Ahrefs – SEO, PPC, and content marketing
Brand24 – Brand monitoring
SparkToro – Audience insight
BuiltWith – Tech stack checker
Visualping – Webpage monitoring
Let’s get into them.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths.
1. Ahrefs – for SEO, PPC, and content marketing
Most companies consider organic and paid search traffic to be some of their most important traffic sources. Having reliable and insightful data about what your competitors do in this space is crucial—and that’s where Ahrefs comes into play.
Ahrefs provides data about your competitors’ content, backlinks, keywords, PPC ads, and much more. With its help, you can develop an SEO, PPC, and content marketing strategy to outsmart your competition.
My favorite functionality: Finding content gaps between you and your competitors
Ahrefs’ Site Explorer provides an in-depth look at both organic and paid search traffic, including backlinks of any website. There are lots of use cases for competitor analysis, so I’ll just explain my favorite feature: Ahrefs’ Content Gap tool.
It shows keywords for which your competitors rank, but you don’t. These content gaps can quickly give you many new ideas for your content planning.
In Site Explorer, enter your own domain and then click “Content gap.” Your domain will automatically be prefilled in the “But the following target doesn’t rank for” field. All that’s left now is to list a few domains that are your organic traffic competitors: